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Blog Posts

Riding the Korean Wave

Riding the Korean Wave

In recent years, the global phenomenon known as the “Korean Wave” has taken the world by storm, captivating audiences with the mesmerizing beats of Kpop and the captivating narratives of Kdrama. This cultural tsunami has not only influenced the entertainment industry but has also left a permanent mark on the fashion landscape. In this blog post, we’ll explore how the popularity of Kpop and Kdrama has sparked a worldwide interest in Korean lifestyle and fashion, and looking at the Korean government’s role in fostering this cultural exchange.

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apM Shopping Mall

apM Shopping Mall

Seoul is the hub for Korean fashion. There are thousands of Korean fashion brands located in the Namdaemun Market and Dongdaemun Market districts. The go-to place for women’s fashion, and the biggest by far, is apM. In this post, we will give you a little more insight in apM.

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